The Social Media Intelligence Company

Risk Managment and Opportunity Capture.

Social Canary does more than just listen. While listening is important, it is far more important to understand what is being said. Social Canary will actively pay attention to what is being said, who is saying it, what the influencers are saying, what trends are developing, what topics are emerging, what new discussions are taking place and how quickly the discussions are spreading.

Then, armed with all of this data, Social Canary will make sense of it all and presents information that is relevant to your business. Executive level, actionable real-time information.

• How it works:
• Typically, basic monitoring is performed on a keywords basis. Relevant keywords examples include your brand name, product name, etc.
• Social Canary will work with you to define these keywords that are important to you. These could be on and ongoing basis or promotion or campaign based.
• Our best-of-breed technologies reach out to the social media universe (i.e. Facebook, Twitter, mainstream media, and 100,000,000+ blogs and micro blogs (and growing daily)
• This returns to Social Canary the raw data, a seemingly overwhelming array of individual notes, comments, tweets, articles etc
• Social Canary then runs algorithms, analysis tools, sentiment analysis, influencer strengths, content dividers, etc to turn this data into useful information
• We then analyze this information and present it back to you in an summarized formation complete with dashboards, positive and negative elements, highlighted areas of concern plus
• Actionable information to keep you ahead of the curve of Social Media

Why it’s important: Think of Social Media as the largest party in the world.  People across the universe of Social Media are talking, communicating, sharing, digesting and relating, while carrying on many independent conversations. Some of these conversations are about you, your competitors or your industry. Some of these conversations could be people looking for a product like yours. Almost all of them are comparing notes, thoughts and ideas. They are talking about all these topics regardless of whether you are listening or not. However, you wouldn’t know any of this if you weren’t paying attention. And you won’t know what is being said, or more importantly you won’t know what the hot buttons in the Social Media universe are without Social Canary’s help.

Social Canary can answer questions such as:

• "What are the top 10 things I need to worry about"?
• “Who is talking to me right now?
• “What are they saying?”
• “Is it good or bad”?
• “How am I trending over time”?
• “What are the emerging topics being discussed about me”?
•  “How do I compare to my competitors?”
• “What are some trends I can glean to make my product more usable by these people who are giving me feedback?”
• “What do I need to watch out for”
• “What the hell do I need to worry about today”

Social media is a fast fluid universe. If you don’t routinely watch, measure and correct, you could be headed for a disaster without even realizing it.

Social Canary’s services will allow your organization to keep ahead of the Social Media universe, see what your customers are saying about you, plan act and retain their good will and grow your profits.

Your customers are talking about you – do you know what they are saying?